Why retention is often an operational problem—not a technical one
Churn in B2B software is rarely caused by missing features. It’s usually driven by operational instability, poor readiness, and misaligned workflows. Learn why stabilizing customer operations improves retention—without changing your product.
This Is What Operational Clarity Actually Looks Like in Practice
When workflows are unclear, effort replaces structure — leading to burnout, missed handoffs, and constant urgency. Operational clarity restores calm by designing predictable paths for work, defining ownership, and aligning systems to how teams actually operate.