Why retention is often an operational problem—not a technical one
Churn in B2B software is rarely caused by missing features. It’s usually driven by operational instability, poor readiness, and misaligned workflows. Learn why stabilizing customer operations improves retention—without changing your product.
Where Software Ecosystems Break
Modern software ecosystems don’t fail because the product is weak. They fail because a critical layer is missing between product capability and day-to-day operations. This article explores why adoption isn’t the problem, why outcomes stall, and how operational readiness bridges the gap.